Google Analytics | Report Management

Enterprise-class web analytics made smarter, and friendlier

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness, see and analyze your traffic data, write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. Google Analytics, also offer a wide-range of Applications to extended its powerful functionalities.

Features delivered on Google’s world-class platform:

Advertising ROI

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Goals
Track sales and conversions. Measure your site engagement goals against: threshhold levels that you define.

Complete campaign tracking capabilities
Track email campaigns, banner ads, offline ads and more.

Cross Channel and Multimedia Tracking

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Internal Site Search
Understand visitor intent, find out what your customers are really looking for and speed up time to conversion.

Social Network Tracking
Track usage of your social networking and Web 2.0 applications.

Customized Reporting

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Advanced Segmentation
Isolate and analyze subsets of your traffic. Select from predefined custom segments such as “Paid Traffic” and “Visits with Conversions” or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.

Analytics Intelligence
Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns. You can also set up custom alerts to notify you when specific thresholds are reached.

Data Export
Export your data with the Google Analytics Data Export API or email and export your data directly from the Google Analytics interface into Excel, CSV, PDF and tab delimited files.

Visualizing Data

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Motion Charts
Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports. Watch video.

Geo Targeting
Identify your most lucrative geographic markets.

Funnels
Visualize your conversion funnel. Fix leaks by seeing which pages result in lost opportunities and where your would-be customers go.

Spark lines
Thumbnail size graphics save you clicks and summarize the data in your report.

Score cards
See summary metrics in the context of historical or site average data.