Start your Online Reputation
What needs to be done?
Discovery Meeting and Project Planning
Specifications: Our Discovery Meetings take place either in person or via an online meeting. We will usually bring 1-4 people into the meeting to learn more about your business, your challenges, wants and needs. The process starts by filling out our project brief, and then reviewing, tweaking and perfecting it.
Hours included: As needed throughout the project.
Online Business Project Management
Specifications: Simple Webs Online assigns a Brand Manager to coordinate all media and tasks described within this contract.
• You will also have access to a customized interactive and secure web-based project management portal created and managed for your account.
• We estimate the total time needed to manage all of your projects and include it in our pricing.
Hours included: As needed throughout the project.
Branding Blueprint: Sales Strategies, Marketing Planning and Search Engine Consulting
Specifications: The Standard Blueprint contains information that will guide our efforts to be in line with the objectives of your business, the reality of your market, and the needs of your customers. The Blueprint is created from the information we learn from you during our initial Discovery Meeting, along with any supporting research we may deem necessary to enhance our understanding and interpretations, and new ideas that may come from our discussions and experiences.
• An amount of hours will be budgeted for initial discovery meeting, marketing consulting, direction, planning, research, project brief (Branding Blueprint), and customer interactions (including online/offline meetings as desired). Additional time for marketing projects are billed separately. Packages are also available.
• From provided form results we will revise your creative brief until approved by both parties. Key areas covered in our brief are:
Company Overview: Who you are, what you do, how you do it.
Established Marketing Goals: What are you hoping to achieve, what are some specific, measurable targets you wish to reach? What are your conversion goals?
Color Palette/Style Preference: Your corporate colors, styles and preferences need to be identified so that we can design to what fits with your corporate image.
Industry: What is the current state of the industry in which your company operates?
Target Market: Who they are, why they buy, what they need.
Unique Value Proposition: What type of value do you offer to potential customers? What are the key benefits of your product/service? Your Differentiators? How do we want your company to be perceived?
Competitive Positioning Strategy: Who are your competitors and how are you different from them?
Engagement/Conversion Plan: This shows how we plan to engage your audience and get them to interact with your site on various levels. It will be directly tied to forms, downloadable media, presentations, kits, guides, ordering, meetings, conferences, etc.
Hours included: As needed throughout the project.
Visual Direction in Lead Messaging
Specifications: Development of lead-in message for homepage and other media requiring messaging. (This is not body content, but the headers sub headers and short copy that will grab a reader’s attention) Our creative team will “pitch” visual and messaging ideas that will serve as the concept direction.
• Our messaging process is done by company executives and reinforced with input from or marketing and creative team.
Hours included: As needed throughout the project.
Graphic Design, Web Layout and Content Optimization
Specifications:
Design and Layout: Our designs are personalized and tailored to your brand. Our creative team will allocate the proper amount of time for design, art direction, creative, brainstorming, etc., and will design based on approved visual direction. We will include an amount of revisions turnaround depending the project and hours budgeted.
• Web layout styling, graphic design for a website header, sub-pages graphics, relevant stock photos, or optimization of digital photos provided by the client. (Digital Photography and Stock Image Photography services available.
Content Optimization: What you say, how you say it, and how it is delivered are critical to the response you will receive. This service involves optimization of client-provided content copy and 325 words or less per document/per page ready to use for website pages in any text editor software such as iWorks Pages, Microsoft Word, or Notepad. (Full copywriting services are available for an additional fee.)
• Content Optimization and Proof Reading
Hours included: As needed throughout the project.
WordPress/XHTML/CSS Coding, Development and Deployment
Specifications: Simple Webs Online will hand-code your WordPress blog or site using the latest web standards and CSS (Cascading Style Sheets) that is programmed to fit your needs. Our web pages includes navigation designs, content blocks, social media features enable (Facebook, Twitter, YouTube, Flickr, etc.), google calendars, online forms, ads and all other elements deemed critical to start your site.
Hours included: As needed throughout the project.
Project Estimated Cost: Depends of project context, complexion, and amount of hours budgeted.
Total Project Hours included: As needed throughout the project.
